I was at TAG Heuer’s launch of these new Carrera watches at an event several months ago in Los Angeles. That audience wants mostly conservative, versatile, and cosmopolitan products that can easily fit into today’s trendy lifestyle.
Recall that while TAG Heuer does make a lot of watches for timepiece collectors and aficionados, the brand’s bread & butter has always been mainstream luxury Swiss Made watches. What do these entry-level Carrera watches mean to the TAG Heuer brand? While there is a lot of enthusiast interest for TAG Heuer’s more complicated or quirkier watches in the collector community, products like these roughly $3,000 Carrera models are for a slightly different audience. Dial colors are, for the time being, very conservative, with options including black (with silver or gold rose-toned hands and hour markers), blue, and this picture’s silver tone. I want to mention that in addition to the three-hand models pictured here (and the already discussed chronograph versions), TAG Heuer also produces the new Carrera Twin-Time, which is a GMT version in the 41mm-wide case. The larger new Carrera collection includes a fair number of models when it comes to dial colors and strap options (with more probably coming soon). These two watches in the photo are the references WBN2111.BA0639 (Carrera Calibre 5 39mm on the bracelet) and the WBN2011.FC6484 (Carrera Calibre 5 41mm on the strap). In this review, I check out two new TAG Heuer Carrera Calibre 5 watches that represent a big part of TAG Heuer’s “everyday elegance” focus. The updated version catalog led by TAG Heuer designer Guy Bove is very much about capturing the classic essence of the Carrera while putting them into a wearable package meant for today’s enthusiasts. 2021 saw an overhaul of many TAG Heuer Carrera watches, including these Chronograph models here. The Carrera watch began decades ago as a motorsports-themed chronograph and sports watch, but over the course of its complicated evolution, the product also took the form of dressier “office” or “dress” pieces, in addition to beefier chronographs and other sportier models. T AG Heuer recently debuted a brand-new collection of its iconic Carrera sports watch family for everyday elegant wear.
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